Leigh Steinberg 2026 SB Party in San Francisco on February 7

This is your opportunity to attend Leigh Steinberg's Super Bowl Party on Saturday, February 7, 2026, at the Storek in San Francisco, California!

For 39 years and counting, the Leigh Steinberg Super Bowl Party has been a tent pole of Super Bowl weekend and one of the longest running, most well-respected events in the sports community.

In an environment curated specifically for relationship building and developing good will, the event gathers the most influential leaders in athletics, business, politics, health, tech, entertainment, and social impact—not merely to celebrate, but to explore how this community can make the world a better place.

THE POWER OF RESILIENCE:

In his upcoming book, The Comeback, Leigh Steinberg, through the brave narrative of his own comeback from addiction, proposes the stark realization that it’s not a matter of if but simply how and when life will deal you a blow; and that no matter who you are or what you face, you have the power of resilience to come back from it.

At this year’s Super Bowl Party, we celebrate that power and explore the resilience of the brain, the body, and the spirit. Athletes find themselves at elevated risk for TBI, CTE, and physical injury and must also work through intense emotional and mental stress in the course of their high-profile careers.

As we delve into treatments, solutions, and pathways for these athletes, we discover that they are pathways to help us all find resilience for the challenges life presents us.

For this event, we will gather amid the incomparable backdrop of San Francisco, no stranger to resilience after coming back from historic fires, earthquakes, and pandemics. In a highly polarized time, filled with uncertainty, we’ll take the opportunity to harken back to San Francisco’s Summer of Love, embracing its messages of peace, unity, and the strength of community.

Leigh Steinberg, the inspiration for Jerry Maguire and the nation’s most famous sports agent, holds a private, invitation-only Super Bowl Party each year prior to the big game.

Tickets are scarce and impossible to secure, but here is your unusual opportunity to mingle with the who’s who of the sports, business, and entertainment worlds.

For 37 years (and counting), leaders in athletics, business, politics, health, tech, entertainment, and the non-profit space gather to celebrate Super Bowl weekend with legendary sports agent Leigh Steinberg.

One of the most sought-after tickets of Super Bowl weekend, the Leigh Steinberg Party is lauded as one of the greatest opportunities for networking all year. Leigh’s rolodex is like no other, and the invite-only event—always held on Saturday afternoon in a well-lit venue free from thumping music—is designed for conversation and connectivity.

While it’s an incredibly diverse audience on all fronts, the common thread that bonds guests and sparks conversations is the belief that sports can change the world.